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Comparisons

John Deere vs Kubota vs New Holland: Complete Tractor Brand Comparison

December 5, 2025TractorsCompare Editorial
Side by side comparison of John Deere, Kubota, and New Holland tractors

John Deere Tractors Overview

John Deere is one of the world's largest and most recognized tractor manufacturers, known for innovation, reliability, and strong resale value. The brand offers a comprehensive range from compact tractors (1-3 series) to large agricultural machines (9 series) exceeding 600 HP. John Deere tractors are renowned for their advanced technology, including AutoTrac GPS guidance, iTEC Pro automated functions, and CommandView cab designs. The brand excels in agricultural applications, with strong dealer networks and parts availability. However, John Deere tractors typically command premium prices compared to competitors. Popular series include the compact 1-3 series, mid-range 5-6 series, and flagship 7-9 series for large-scale farming.

Kubota Tractors Overview

Kubota has built a strong reputation for reliable, fuel-efficient compact and utility tractors, particularly popular among small farm owners and property managers. The brand's BX series compact tractors are industry leaders, while the L, MX, and M series provide options from 20 to 130+ HP. Kubota tractors are known for excellent value, durability, and user-friendly operation. The brand excels in the compact tractor segment with features like HST Plus transmissions and advanced hydraulic systems. Kubota offers competitive pricing and strong dealer support, making it an excellent choice for first-time tractor buyers. The brand has expanded into larger agricultural tractors but remains strongest in the compact to mid-size range.

New Holland Tractors Overview

New Holland, part of CNH Industrial, offers a diverse lineup from compact Boomer series to large T8 series agricultural tractors. The brand is known for innovative features like SuperSteer front axles, Auto Command CVT transmissions, and IntelliView displays. New Holland tractors provide good value with competitive pricing and strong performance. The T7 and T8 series are particularly well-regarded for large-scale farming operations. New Holland benefits from CNH's global resources while maintaining brand identity and dealer networks. The brand offers solid reliability and good parts availability, making it a strong competitor in both compact and agricultural segments.

Brand Comparison: Reliability and Durability

All three brands offer reliable tractors, but each has strengths. John Deere consistently ranks high in reliability surveys and maintains excellent resale value, though maintenance costs can be higher. Kubota is renowned for reliability, especially in compact tractors, with many owners reporting trouble-free operation for thousands of hours. New Holland provides solid reliability with good parts availability through CNH's network. When comparing reliability, consider your specific model, maintenance practices, and local dealer support. All three brands offer comprehensive warranties, though terms vary by model and region.

Pricing and Value Comparison

Pricing varies significantly by model and region. Generally, John Deere commands premium prices but offers strong resale value. Kubota provides excellent value, particularly in compact tractors, with competitive pricing and low operating costs. New Holland offers competitive pricing with good features for the money. When comparing prices, consider total cost of ownership including fuel efficiency, maintenance costs, and resale value. Financing options and dealer incentives can also affect the final price. Use our tractor comparison tool to compare specific models and their specifications side by side.

Which Brand is Best for You?

Choose John Deere if you prioritize advanced technology, brand reputation, and have a larger budget. Select Kubota for compact tractors, excellent value, and reliable operation in smaller operations. Consider New Holland for competitive pricing, good features, and solid performance across all size ranges. Ultimately, the best brand depends on your specific needs, budget, property size, and local dealer support. Test drive models from each brand and compare specifications using our comprehensive tractor database to make an informed decision.

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